Following a multi-agency pitch, Lodestar UM has bagged the media duties of premium mattress brand Duroflex. The account will be managed out of the agency’s Bangalore office.
The company is currently investing heavily in its second phase of growth that encompasses aggressive retail expansion and the new line of products.
Commenting on the development, Mathew Joseph, director marketing - Duroflex, said, “We are pleased to have a leading media agency, Lodestar UM, onboard. We were impressed by their planning strength and their quick understanding of our marketing task, a flexible and collaborative approach in developing a plan that meets our needs and priorities.”
He further added, "We look forward to Lodestar UM partner us on our new phase of growth journey."
“Consumers are increasingly getting more aware of the fact that a good sleep pattern can lead to several health benefits. A good night’s sleep is essential for productivity, overall energy, and physical and mental agility. As a company, Duroflex understands this and is a pioneer in offering newer technologies to consumers. We are extremely proud to partner them in their next phase of growth,” added Vaishali Verma, COO, Lodestar UM.