Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital partner for Duroflex. Headquartered in Alleppey, Duroflex is Indias leading manufacturer of rubberized coir mattresses.
As part of the mandate, Isobar India will now handle the digital and social media duties for the brand. The account was won following a multi-agency pitch and will be managed by the agencies Bengaluru office.
Speaking on the development, Mathew Joseph, director, Duroflex, said, “We are going through an exciting phase now. In this fast-growing economy, more and more consumers are getting digitally savvy. Consequently, a lot of content is consumed on the go. It is vital that we also bring our marketing efforts online to address our target audience in this platform. I am certain that partnering with Isobar India will help us create stronger engagements with our consumers.”
Shamsuddin Jasani, managing director, Isobar India, added, “We’ve had a fantastic start to 2017. We are delighted to partner with Duroflex It is an interesting an unexplored category that makes our task both exciting and challenging. Our efforts will focus on revolutionising the purchase process and steering the brand towards becoming an indomitable player in the category since there is huge opportunity to create great brand narratives through digital for Duroflex Mattress. The team is looking forward to create amazing work with our newest client on board.’’