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Day is won the night before: Isobar, Duroflex partner up for #ReadyForTomorrow campaign

Posted By Golden Furniture & Appliances    October 18, 2018

Isobar, the digital agency from Dentsu Aegis Network, has partnered with Duroflex to launch a new digital campaign called #ReadyForTomorrow.

Isobar, the digital agency from Dentsu Aegis Network, has partnered with Duroflex to launch a new digital campaign called #ReadyForTomorrow.

Commenting on the campaign success, Suraj Nagappa, VP, Isobar India stated, “In the past, online video advertising usually meant the transmission of television ads to the internet. What we now have is video advertising that easily adapts to the respective medium. Multi-screen use has been a reality for users for a long time. With the interactive formats, we offer an ideal opportunity to approach consumers across the characteristics of all platforms and devices. Across all channels – mobile, online, and connected TV (CTV) – there have been above-average video completion rates (VCR) and a high level of interaction has been achieved. The decision for a true multi-screen campaign has fully paid off. This is evident through the VCRs (Video Completion Rate) that significantly increased across all channels. Together with the interactive elements that Zapr allows, this strategy has led to a substantial increase in reach and consumer response.”

On the launch of the new campaign, Arha Padman, senior brand manager, Duroflex commented, “Keeping in mind that TV audiences are no longer glued to a single screen and are often multi-tasking on their smartphones while consuming the medium, it just made sense to layer our TV plan with Zapr. We were curious to see how it would work and it seems to have delivered what we set out to do.”

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